What is Website Design?
No one seriously denies the importance of Web Design in a marketing campaign or as part of a branding effort. However, not many people understands the reason behind this.
Web Designs means the planning of how a website will look, feel and be used. This includes the aesthetic aspects such as layout, color contrast, font choice and sizing, consistency and unity. It also encompasses all navigational aspects and how information will be presented to the end user. It comes as one of the leading factors that can make or break your campaign before people even read a single line or even take a look at a product.
Does your Business Need Expert Web Designers?
The process of earning the trust of your customers starts with the impression they get when they visit your website for the first time. 94% of people tend to not trust a website with poor website design. Anything that looks outdated, too busy, or just boring, will discourage your visitors from even reading what your company has to offer. That is why your company needs expert website designers. Over The Top SEO not only helps you rank higher in SERPs. We also make sure your visitors arrive to visually stunning and easy to navigate landing pages that guarantee high conversion rates.
Web designers take care of the navigation aspects of your website. Efficient and understandable navigation bars and lists make it easy for visitors to travel through your entire website and provide a clear conversion path.
Other elements come into play during the design phase. A good designer has to take brand colors, logos, imagery and even catchphrases. This is called Brand Consistency and has a lot of weight during a solid marketing campaign. Also, readability is crucial if you want your content to be read and interiorized by your visitors. A piece of text that is difficult to read or looks boring, will never be read.
What is Web Development?
It is a code intensive activity focused on making the design come to life. A good web developer takes the sketches made by designers, and turn them into dynamic and functional websites.
Web designers create static pictures for layouts, buttons and sliders. Web developers make those elements actually work.
Do you need dedicated Website Designers?
While many SEO agencies offer web design/developer hybrids, any serious marketing campaign should have dedicated departments for these activities. Ultimately, you need a website that works seamlessly both for your customers and for you. A website should be responsive, have fast load times, be completely SEO optimized and have perfectly running servers and databases. All that can only be achieved by expert programmers and developers focused on making sure your website is running smoothly 24/7-
Content Creation and Managing
When visitors arrive to a website that does not spark feelings of mistrust. Then content becomes the main focus of their attention. 83% of people trust websites because of what they read. This is not a trivial number as conversion depends a lot on the trust your customers place in you as a brand. There is a reason why content is king in marketing. Without good content, your marketing efforts are doomed to fail. Your website and your products deserve content that compels people to keep reading, share and consume.
What is Content Creation?
Content creation is the part of your marketing strategy that focuses on creating valuable, relevant, consistent and engaging information about a product or service. It takes many elements into account like target audience, current social media trends, keyword research, and rich and actionable language.
Do I need Content Creators?
People who perform searches on the internet are always looking for straight answers to whatever it is that they are wondering right now. Search engines are aware of this and try to reward those websites who provide relevant, original and rich content for their customers. Having a top notch content creation team on your side is the best way to guarantee a spot on the first pages of search results.
But there are more to it than just ranking. Well written and engaging content will also prove your visitors that your business is one to be trusted. Content should not only be used to advertise but to engage and build a solid communication relationship with your customers and visitors.
That is why content creation is linked inextricably with conversion optimization. The better the content, the more you will be able to convince people to act. Moreover, content is also deeply linked to web design as both should work together to make sure all the effort put into your marketing campaign bears fruit.
Content Management Systems
This is where all three elements of web design and development come together. Businessmen and managers focus more on running their companies than in the technical aspects of running a website. Content management systems are created by developers to give clients full control over their documents, databases, design and content publishing in their websites.
Do I need a Content Management System?
After a marketing campaign that has required extensive web and content development is implemented, a client might want to be able to edit and add content at will without depending on extensive coding knowledge. Our developers will set up a content management system for you so you can perform simple but important actions such as product and services additions, blog posting, and general page tweaking. All these additions will carry the same general design and content elements so they retain the brand image and SEO optimization as the rest of your website.
This is perfect for those who want both extensive assistance and flexibility.